Hey, I'm Ian.

I'm not just a graphic designer; I couldn't be just one thing. That's why I'm a creative all-rounder and a bit of an obsessive generalist. I want to try everything. My varied experience gives me a unique viewpoint on the design process.

My career has taken me through sales, marketing, market research, brand management, graphic design, and video production across massive multinational companies in multiple sectors, small independents, state government, startups, and freelancing with sole traders.

My approach to work is always measured, open, and always forward-looking. My goal is to combine the best, most compelling art direction, but also with the exacting principles of design, maybe a sprinkling of chaos where I can afford it.

Education and meaning are the two key drivers in my professional life. My curiosity and a curiosity of others to create and share meaningful work and experiences. If I ever find myself stopping asking "How'd you do that?" it's over.

I'm a creative who gets as much satisfaction from the right process and workflow as I do from exceptional end results. We can only achieve optimum creativity when the correct method and process are in place and I could spend all day looking at design systems, workflows, and tools.

• I studied music technology at college and have a degree in film production technology.
• I started using Photoshop in around 2003 to help make a newspaper for junior reporters in Hereford, UK. I created an image of a knight fighting a dragon from a load of other images that were laying around. Very cool.
• I'm from the UK but have been sheltering in Sydney for the best part of 15 years now. I liked it so much that I became a citizen and have two little Australians of my own.
• Everyone says it but I'm legitimately obsessed with reading, films, and music. Check out my links in the footer.